Quarterly market read — from your own numbers to a memo the team can argue with

What you get

A five-step workflow that reads a quarter honestly from your own figures, notes and named sources: gather inputs, structured read across demand, price, channel, competitor and consumer signals, contradictions and confidence, a one-page memo, and three questions for next quarter. No number without a source, no comparison that is not like-for-like, and a read the rows cannot support is labelled a hunch. Runs in Claude, ChatGPT, Gemini and Claude Code; an experimental n8n workflow is included.

Use it for

• Turn a quarter of exports and notes into a numbers table with a source and basis for every row
• Read the quarter through five lenses without adding anything the inputs do not show
• Find the unfair comparisons, currency effects and one-offs before they become the story
• Write the one-page memo and the three questions that make next quarter easier

What's inside

• SKILL.md — the skill: five steps, worksheet format, self-checks, when to ask
• PROMPTS.md — Gather inputs · Structured read · Contradictions & confidence · Memo · Questions prompts
• templates/market-read.md — the fillable worksheet, sections 0–9
• templates/memo.md — one-page memo layout
• examples/market-read-example.md — the worksheet filled once for a fictional knitwear brand
• platforms/n8n/quarterly-market-read.workflow.json — experimental n8n workflow: fetch inputs → structured read → append to a sheet
• platforms/chatgpt-instructions.md — Custom GPT / Project instructions
• platforms/claude-code/.claude/skills/quarterly-market-read/SKILL.md — Claude Code drop-in

Quick start

1. Unzip and open README.md.
2. Claude: Settings → Capabilities → Skills → upload SKILL.md. ChatGPT: paste platforms/chatgpt-instructions.md into a Project. Gemini: paste platforms/gemini-gem.md into a Gem. Claude Code: copy platforms/claude-code/.claude/ into your project.
3. Paste the Gather inputs prompt from PROMPTS.md with your figures and notes; then run prompts 2–5 in order.

Preview — one prompt from the kit

Here is my market-read worksheet for {{quarter}}, scope {{scope}}, with the numbers table and notes filled in: {{worksheet}}

Write the structured read for five lenses — demand, price, channel, competitor, consumer. For each lens give two to four lines: what the inputs show, citing the metric rows or notes by name; the direction (up, flat, down, mixed); and what the inputs do NOT say about it. Where a lens has no input, write "no input this quarter" — do not fill it from general knowledge, and do not add any market size, growth rate or share that is not in the inputs. Under competitor, only moves I observed and named. Return the worksheet with section 3 filled and everything else unchanged.