Maya Okonjo

About AI Trend Fashion

AI Trend Fashion is an independent editorial publication covering trend forecasting, retail market intelligence and consumer behaviour in fashion. It is written by Maya Okonjo, a trend analyst whose work focuses on translating market signals — search data, retail sales patterns, consumer survey findings and category performance — into clear, concrete analysis for a general audience.

Most fashion market intelligence is produced for wholesale buyers, brand strategists or investors. This site exists to make the same quality of signal readable for consumers: the people the industry is ultimately trying to reach.

All articles are researched from publicly available sources, including trade publications, brand earnings disclosures, published consumer research and official retail data. No statistics, quotes or company claims are invented. Where a source has been updated or a figure has changed, corrections are published promptly.

AI Trend Fashion has no brand partnerships, no advertiser relationships and no affiliation with any fashion company. Editorial decisions are made independently.

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Editorial mission

Public Sources Only

Every data point used in an article comes from a publicly available source: a published report, an earnings call transcript, a consumer survey or trade press coverage. Proprietary data is never claimed.

Concrete Over Vague

Trend coverage names specific categories, price points and time horizons wherever the data supports it. Abstract seasonal narratives without evidence are not published here.

Consumer Perspective

Analysis is written for the person buying the clothes, not the person buying the inventory. The same market signals are translated into language that is useful at the individual level.

Transparent Corrections

When a figure is wrong or a source has been superseded, a correction is published clearly and without delay. Being accurate matters more than appearing authoritative.